Straight from the source.

We're one of the very few sellers buying directly from the factory. Everyone else in this market is a middleman — and every middleman adds a markup. That's the entire reason our prices look the way they do.

The gallery below shows pieces straight off the production line: cases, bracelets, movements and dials before they're boxed for shipment to us. No retailers, no resellers, no grey-market repackaging in between.